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About

Smart, thoughtful brand work created with insight, co-creation, and purpose.

Hi there, I’m Tom. For the best part of a decade, I've helped brands to purposefully grow and connect with their audiences in ways that matter and last. With a background spanning both agency and in-house strategy teams, I am a freelance brand strategy director with a focus in brand purpose and sustainability. I enjoy thinking through the big picture strategy, and then rolling up my sleeves to see the work through from idea to completion.

Beyond my freelance work, I’m the founder of Outsider - a change collective committed to building brands that matter. I’m also the person behind breakthrough brands - the newsletter exploring brand in the 21st Century.

Selected clients

Nespresso, Swarovski, Bupa, OVO, Virgin Media, Aviva, P&G, IKEA, John lewis, AXA, Lloyds, Lidl, Napapijri, Zalando, Honda, Ocado, Nationwide, Trainline, Tommy Hilfiger, PVH, Avon, Informa, Canon, Veolia, Anglian Water, Calvin Klien.

  • - Brand platform

    - Identity systems

    - Growth and innovation strategy

    - Architecture and portfolio strategy

    - Brand governance and enablement

    - Brand measurement

    - Purpose strategy

    - Sustainability strategy

    - Employer Value Proposition

    - Internal programs

    - Research, insights and market analysis

  • - Brand narrative and messaging

    - Comms strategy

    - Comms and engagement

    - Marketing strategy

    - Campaigns

    - Content

    - Thought leadership

Services

Interested?

Let’s work together on your next project.

If you have an idea for an upcoming project, or if you just fancy a chinwag, go ahead and click the contact button up top. Click here to book a 30-minute introduction.

© Tom Goddard 2024

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